The subjects ofI I Heart Girl do not exhibit the expected stereotypes of women in mass media today. Instead, each face and each body is presented by Jessica Yatrofsky through study and repetition, examining femininity with irreverence and countering the widely accepted female image of past generations.
Purposefully capturing young subjects with varying degrees of "masculine" and "feminine" traits, Yatrofsky further ignores the cliches of conventional gender identifiers. In her seriesI Heart Girl, hyper-sexualized extremes of female archetypes do not exist, instead we are given a new picture of what contemporary female culture looks like.